Know your audience
I sign in to Vox for the first time in a month or so to find I have 3 messages (we have messages?), all of which were from accounts that were already deleted. This comes after I declined a friend request on Last.fm from an up-and-coming "gothic" and "dark alternative" band. Meanwhile, my recently played tracks are "2 Hearts" by Kylie Minogue, "VACATION" by Hoshimura Mai, and "Never Stop" by Hilary Duff. Strong work.
The release of Ayumi Hamasaki's latest boxset -- her first since the COMPLETE LIVE and COMPLETE CLIPS boxes in 2003 -- is nigh. This is an excellent -- hopefully -- release to celebrate her 10th Anniversary, though its announcement has put a glaring spotlight the rigid dichotomy between Japanese/East Asian and the western fans.
The western fans that make up an overwhelming majority of her English-speaking online following seem to forget -- or just not understand -- that she is a real-live Japanese artist; she is a household name in her native Japan and much of the neighboring Asia. It's her target audience. The reason the announcement seemed so sudden to fans like us isn't because she was being "lazy" for her 10th Anniversary; it was because she spent her entire anniversary personally bringing her music to her core fans in the form of an enormous, nation-wide tour (one that will expand into Asia later next month).
A new boxset acts as a nice bookend for the promotional blitz that kicked off in Japan in April. And let us not forget that just because she has elbowed her way onto the public conscious doesn't mean everyone rushes out to buy every album she releases--or, in the case of many overseas "fans", pirating everything. By releasing a 3CD set for a mere 3800 yen (one out of her 10 studio albums would cost 2800 yen), Avex is giving the casual listener a chance to find out what Ayu's really all about (and make a quick buck in the process).
And for those of us that do buy everything, there's the DVD of unreleased footage and photobook of unreleased cover artwork, which -- judging by this post at AHS -- is truly unreleased artwork; even the covers of older singles are different from the one's featured in the COUNTDOWN LIVE 2000-2001 book.
Granted, there are definitely things I would change about this. I would have prefered if the cover were similar to the COMPLETE CLIP box with the single gold A on a black background; something classy and understated that would speak volumes about her pop culture legacy. Any starlet worth her salt can take a pretty picture, but how many have branded themselves so well that their logo is instantly recognizable?
I also have my doubts that the photobook will be nearly as nice as the the hardcover, glossy, COUNTDOWN LIVE 2000-2001 book, but I'm excited to give it a chance.
Other than that, I'm really looking forward to Angela Aki's new single. I've been holding off in getting Namie Amuro's BEST FICTION and ayaka's second album in hopes that they'll get a US release in the next few months, and any other entertainment purchases will be put on hold until Dissidia and all of its merchandising has been officiall unveiled.
